Eyeshadow

Eye contour makeup is the latest (and easiest) beauty trend

Eye contour makeup is the latest (and easiest) beauty trend

Eye contour makeup is just another of the latest beauty trends to add to our eye makeup routine rolodex. Just like you would define and sculpt your cheekbones with contour and highlight, eye contouring is a beauty trend that emphasises your eyes by lengthening your eyelashes and adding dimension while also upping your eye skincare routine. 

Want to know how to achieve the perfect eye contour look? Grab a lengthening mascara, your favourite eyeliner and keep reading as we go through the latest beauty trends to make your eyes stand out.

What is eye contouring?

Your eye contour is actually the eye socket area, starting from the inner corner of your eye to the outer corner and just below the brow bone area. The skin around your eyes is the thinnest and most delicate. This area requires a level of care and attention different to the rest of your face. Keep in mind when applying any kind of eye makeup to use a gentle touch. To shape this area, eye contour makeup is a trend where you use dark and light eyeshadows to change or enhance your natural eye shape using a lengthening mascara, eyeliner and a neutral brown eyeshadow palette. 

Whether you have downturned, monolid or round eyes, this beauty trend is effortless and will leave you feeling your very best. To learn more about the different eye shapes, check out this blog post. 

Step one: Choose the right products

The first step is always to maintain a good eye skincare routine to keep the skin fresh. To achieve the perfect eye contour look, you’re going to need good mascara and eyeliner. Our Lash Alert Mascara contains caffeine and is perfect as it gives your eyelashes an instant lift and curl. For eyeliner a fast-drying formula is the best option. Use our Black Magic Liquid Eyeliner for an intense jet-black and smudge-proof finish. 

The key to any contour look is to use dark and light tones to create contrast. To do this easily, opt for a brown eyeshadow palette to achieve the perfect eye contour look. Our Limitless Eyeshadow Palette 2 is the perfect choice for a subtle, nude-toned look that will create warm shadows around the eye area. 

 Step two: Build and blend

To begin, use shade Morale at the inner corner of your eye and lightly blend out and across the eyelid. This will work as a transitional shade and will create a light shadow. Once you have built and blended out the lighter shade, deepen the crease with shade Stark. Pack onto the outer corner of the eyelid. Blend this shade in the shape of a C on the outer corner of the eye and lightly swipe towards the inner corner. Blend it out into the lighter shade. 

To make the eyelid stand out and to create a vivid contrast, using your finger, lightly tap the shade Moxie, a delicate golden shimmer, across your eyelid for a subtle highlight. You can also add this in the inner corner of your eye.  

Step three: Eyeliner

Apply liquid eyeliner using either Black Magic Liquid Eyeliner for drama or Black Magic: Cocoa Edit Liquid Eyeliner for a more natural brown hue. Swipe Black Magic: Cocoa Edit Pencil Eyeliner in the waterline (even tightlining to give the appearance of fuller lashes). By adding subtle, winged eyeliner and a brown pencil eyeliner to the waterline, it creates a defined finish that frames the eyes and ties the entire look together.  

Step four: Deepen the contrast

Once your eyeliner has dried, create a deeper shadow to your eye contour look by using the shade Oath in your crease. This will give more depth to your eye look, shaping the eye even further. 

Step five: Mascara

To complete the entire look, apply Lash Alert Mascara to the top and bottom eyelashes. 



Ana Joyking

Ana Joyking

Writer and expert

Hi there! My name is Ana and I love all things makeup. I have had a passion for writing for a long time and started my career in TV , Radio and music journalism, working on some really cool TV shows, festivals and interviewing cool bands. Now I get to write about all things make up from the help tips and tricks to the weird and wonderful, there is no limit to who you can be with the power of makeup.