Innovation

Whether you’re prepping for a day in the office, headed to the gym or out on the school run; we know that you need a product that works towards your needs and keeps up with your plans.​

We’ve created a focused edit of products to allow you to build an eye wardrobe that works for you, whatever your look or need. We work closely with our suppliers to deliver innovative products and formulas to our customers that do as they promise.​

With a handful of botanical infused formulas, we ensure our products give performance without compromising on care.

Expertise in Eyes

Whether you’re prepping for a day in the office, headed to the gym or out on the school run; we know that you need a product that works towards your needs and keeps up with your plans.​

We’ve created a focused edit of products to allow you to build an eye wardrobe that works for you, whatever your look or need

Key Ingredients

Where possible, we enrich our formulas with botanicals to provide nourishment when applied to your eyelashes or brows. From Keratin to Shea Butter, our brow and mascara formulations aim to provide you with an enhanced look and conditioning.