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Perfect Mascara Application: Mascara Guide

Perfect Mascara Application: Mascara Guide
Assistant Brand Manager5 years ago
View Sally's profile
Eyeko's Mascara Guide to perfecting your applicationMascara Do's and Don'ts

Mascara... a staple in everyone's makeup routine. It might be surprising to learn many of us struggle to apply mascara correctly without that mouth-wide-open concentration face. That's where our Mascara Guide comes in!

Read our Mascara Guide to achieve those full, fluttery lashes you've always wanted.


christmas makeup - pick the perfect look

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Eyeko's Perfect Match Flowchart: First things first... find your perfect mascara! Whether you're after length, volume or curl, we have something to suit everyone. Use our handy flowchart to find your perfect match with Eyeko!


Your Mascara Wardrobe: Mascara formulations are often specialised to achieve specific results. This means depending on what lash finish you're after, combining formulas can be a great way to achieve new desired looks.


Avoiding Smudges: Have you ever experienced mascara smudging? We feel your pain girl! That's why many of our mascaras have been designed to stay smudgeproof throughout the day. To prevent smudging with your mascara, we'd always recommend to avoid over-application. Conquer this by combing different mascara formulations or gentle application to avoid clumps.

Correcting Mistakes: There's one mistake you can't always avoid... The. Dreaded. Sneeze. Sneezing after applying mascara is the worst. How to conquer this mistake if it happens? The best thing to do is wait for the mascara to dry. After this, gently remove the mistake with a clean and dry q-tip. Attempting to remove smudges immediately after they've happened will most likely disturb your makeup base and make more mess!


Replenish: Mascara hygiene is more important than you think. Most mascaras have a used by date or general industry rules. Unopened Eyeko mascaras have a two year shelf life, and once opened, we would strongly advise that you replenish your mascara after 6 months to avoid bacteria build up and eye infections.

Travel Sized Mascara: Travel sized products are cute and convenient when you have extra packing space but think hygiene first! Always travel with minis to reduce and prevent the risk of germs and bacteria spreading from abroad.


Maximise Product Life: Avoid pumping your mascara brush in and out of the packaging. The reason why? This can cause air bubbles to get into the tube and dry up your mascara. We would suggest twirling the wand in the tube to coat your brush in the desired amount of product. Better yet, Eyeko's tube packaging allows room for flexibility,no product wastage and makes it even easier to coat your brush in the perfect amount of product.

The Mascara Wand: Mascara wands come in a variety of shapes and sizes, which aim to achieve different results depending on your personal preference. Knowing how to use your wand correctly will maximise the performance of your mascara and achieve the best results.

Bottom Lash Mascara: To catch those tiny bottom lashes that can be difficult to capture, simply turn your brush vertical and apply your mascara with a light hand to delicately coat bottom lashes. If you often find that you have mascara transfer throughout the day, run your fingertip over the very ends of your lashes to prevent smudges. If you do smudge, refer to tip 3!

Application Techniques: The standard mascara application concentration face is (surprisingly) not the most effective way to get the most out of your mascara. Instead, we recommend applying your mascara in a zig-zag motion to make sure the entire lash is coated from the inner to outer corners. This technique instantly adds volume and makes capturing those smaller inner and outer corner lashes much easier. Our final application tip works wonders! Tilt your head backwards and look down slightly into your mirror to apply your mascara... you'll be surprised how this can make a big difference to the final results!


We hope these tips help you to up your mascara game

Don't forget to take our flowchart quiz and find your perfect mascara



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2 years agoBy Esme Bonney




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Assistant Brand Manager
View Sally's profile
Hi! I'm Sally and I'm the Assistant Brand Manager here at Eyeko. I've always loved reading and writing blogs, so I like to dive in here and tell you what new and exciting things are coming up, from events and offers to campaigns and products! My day-to-day here at Eyeko HQ usually involves looking at the most exciting and fun new products we can bring to you, along with lots of creative ideas to keep the Eyeko website and social channels looking fresh.