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Introducing Black Magic: Cocoa Edit | Our Signature Collection in Brown

Introducing Black Magic: Cocoa Edit | Our Signature Collection in Brown
Assistant Brand Manager3 years ago
View Sally's profile

We are so excited to introduce you to the latest addition to the Eyeko range - Black Magic: Cocoa Edit - a three-piece collection in a new signature brown shade. Black Magic: Cocoa Edit was designed after speaking to our customers and finding a demand for the same renowned Black Magic drama but in a slightly softer colour intensity. Without compromising on the high-performance and long-lasting properties of the original Black Magic collection, the Cocoa Edit Mascara, Pencil Eyeliner, and Liquid Eyeliner showcase eyes in a new light with a lashing of sumptuous chocolatey hues.

Black Magic: Cocoa Edit Collection Finished Look


black magic: cocoa edit mascara

Infused with Keratin and Shea Butter to condition, Eyeko’s ultimate mascara combines drama, volume, and curl with a beautifully natural warm brown tone to enhance and define lashes. The curvaceous brush lifts lashes for a 90-degree curl, without clumps or flaking. Lashes remain conditioned, supple, and defined with buildable, pigmented formula.

How to apply: 1: Begin at the root of the lashes, swiftly wiggle the brush ever so slightly to ensure you capture every lash. 2: Finish by pulling upwards to the very tip of the lashes and slowly coat to reveal the final, sumptuous look.

Pencil Liner

black magic cocoa edit pencil eyeliner

This buttery soft, warm brown waterproof gel liner is the perfect addition to any eye wardrobe. Wear bold and defined or smoked out along the lash line.

How to apply: 1: Twist up for automatic application. 2: The built-in sharpener and smudger tool ensures your liner is always on point, whether you want a sharp and precise or subtle and smudgy look.

Liquid Eyeliner

black magic: cocoa edit liquid eyeliner

A warm brown hue that glides onto the lids with superb precision and long-lasting colour, even liquid eyeliner novices can achieve precise, fine, and beautifully controlled wings with ease thanks to its traditional Japanese calligraphy inspired brush tip. With 100% of consumers agreeing Black Magic: Cocoa Edit Liquid Eyeliner was easy to apply*, up to 8 hours of defined wear and 95% of participants agreeing the product did not smudge or fade,* the Black Magic: Cocoa Edit Liquid Eyeliner is a safe bet for a smudge-free day-to-night look.

How to apply: 1: Shake well before use! Placing the tip as close to your lashes as possible, finely sweep along your lash line, ensuring the line is thinnest at the inner corner and thickest at the outer corner. 2: Then, carefully draw a line from the edge of the outer corner towards the tail of the brow, stopping when the wing is just the right size for your eye shape. 3: From the end of the wing, glide the brush tip back to meet your lash line, and fill in any gaps. Build thickness for a more dramatic and bold wing.

*Independent user trial results

Which Black Magic: Cocoa Edit product are you most excited to try?

Assistant Brand Manager
View Sally's profile
Hi! I'm Sally and I'm the Assistant Brand Manager here at Eyeko. I've always loved reading and writing blogs, so I like to dive in here and tell you what new and exciting things are coming up, from events and offers to campaigns and products! My day-to-day here at Eyeko HQ usually involves looking at the most exciting and fun new products we can bring to you, along with lots of creative ideas to keep the Eyeko website and social channels looking fresh.