Black Friday beauty offers: everything you need to know  

Black Friday is just around the corner! Every beauty-guru’s favourite day of the year, it’s the perfect occasion to stock up on your favourite products or shop for the beauty-lover in your lifeWe know this chaotic time of year will be rife with makeup discounts and deals so we want to help you get a head start. 

If you’re a fan of Eyekowe’ve got a few Black Friday makeup offers up our sleeves. While we can’t spill all of our secrets ahead of the cyber celebration, here’s your subtle reminder of a few bits and pieces you may want to have waiting in your basket.

Black Magic: Cocoa Edit Collection Eyeko

Get ahead and start your Black Friday wishlist today!

Don’t forget, you can save the products you love to your wishlist simply by logging into your account. Perfect for dropping Christmas gift hints or monitoring your favourite Eyeko products, build out youwishlist today and keep an eye on it for special offers throughout our Black Friday celebrations.  You can also sign up to our waitlist for early access to the makeup sales!

While exclusive offers will be available, we’ll also be hosting a series of flash sales to keep an eye out for.

Not sure where to start? The below makeup essentials are just a few of our bestsellers. Add them to your wishlist today then check back over Black Friday: 


The make-up bag staple, you can never have enough mascaras at hand. Here are a few of our cult favourites.

Eyeko Limitless Lengthening Mascara

Our iconic Limitless mascara provides panoramic length and volume but with a barely-there feel. The oat fibres add length while the Acai adds nourishment and together, they make an easy-to-remove formula with a weightless flutter on the lashes.

Lash Alert

Instantly awakening the eyes, our Lash Alert Mascara is made up of a botanically-fuelled energising formula. Infused with caffeine, biotin, and a dose of fibres, just one sweep against the lashes provides instant lift and volume.  

Coloured Lash Alert

Our best-selling formula combined with additional fibres lifts the sleepiest of lashes for perkier volume, curl and care all day. Still on the fence about coloured mascara? What better time to try something new, with four subtle shades to brighten eyes and fan out the lashes. 

Black Magic Mascara

This mascara truly bewitches, lifting lashes with an intense black formula. It promises the ultimate drama, volume, and curl, perfect for party season.


Eyeshadows are the go-to way to elevate your eye look. From staple palettes to shimmery pencils and lid glosses, Eyeko has all you need to accentuate your eyes.

Double Act Shadow Stick

These easy-to-use shadow sticks offer two versatile shades that allow you to take your look from day to night with a single swipe of colourThe creamy formula gently glides onto eyelids for an even finish. 

Limitless Palette 

Choose between our Limitless Palette 1, 2, 3, or concrete pink. Each one of these highly pigmented palettes contains shades that are simple and sophisticated. The combination of neutral, mattes and shimmers can effortlessly carry your look from day to night. Smooth and blendable, these palettes can quickly become part of your everyday makeup routine.


The ultimate way to define and enhance your eyes, the right eyeliner can really pull a look together. Whether you prefer a feline flick or a powerful, pigmented lid, Eyeko’s eyeliners are award-winning, blissfully easy-to-use, and allow you can master your look in one simple swipe.

Skinny Liquid Eyeliner

This eyeliner has a precise pen tip to help you draw the line you want with ease. Create a thick flick at the outer corner or a more defined line along the lashes, depending on your preferred look.

Black Magic: Cocoa Edit Liquid Eyeliner 

Definition, but make it subtle. This is the perfect brown liquid eyeliner for anyone who prefers to add a more natural dimension to their eyes. The warm brown shade glides onto the lids to create the perfect cat eye.

Limitless Long-Wear Pencil Eyeliner

Long-lasting, waterproof, and gentle on the eyes, our Limitless Long-Wear Pencil Eyeliners come in five sophisticated shades: Destiny, Higher Self, Law of Attraction, Magnetism, and Manifest. 


Bringing structure and definition to the face, it has been well-established by now that eyebrow maintenance is an essential part of getting ready. Whether you want to find your ideal brow shape, fill in sparse areas, or set unruly hairs into place, Eyeko’s range of eyebrow products has everything you need.

Brow Gel

Available in both a clear and a tinted formula, this eyebrow gel can provide that laminated brow look from the comfort of your own home. The nourishing gel sets brows in place for 24 hours with one simple sweep. Instant and effective, it’s your brows’ best friend.

Define It Brow Pencil

For eyebrows that need an extra helping hand, the Define It Brow Pencil helps you to achieve natural-looking hair strokes and a defined shape. The easy-to-use slanted precision tip creates the finest hair strokes, while the spoolie can be used to brush eyebrows into shape and blend the product in.

So whether you want to try something new or stock up on old reliables, save them to your basket today and save some money while you do it!

Happy shopping!  

Josie Wilkins

Josie Wilkins

Writer and expert

Josie is an Online Beauty Editor with a Bachelor of Arts degree in Journalism. Her passions involve all things skincare and beauty and in her free time she likes to travel, read and get her beauty sleep.