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Why wear coloured mascara?

Why wear coloured mascara?
Ana Joyking
Writer and expert2 years ago
View Ana Joyking's profile

We’re all about embracing effortless and natural makeup, and if there’s one essential makeup product we can always rely on (and maybe can’t live without) it’s mascara!  

This holy-grail product lifts, curls and adds definition to your lashes, giving a burst of confidence. Plus, it’s completely versatile: you can wear mascara alone, whether you’re running late or embracing a more natural look, or you can pair it with your favourite eyeshadow and eyeliner to complete your entire makeup look. There’s nothing mascara can’t do.   

With that said, why not delve into coloured mascara? THE beauty trend that keeps making a comeback. With the release of our best-selling Lash Alert Mascara in four NEW shades, you can swap your traditional black mascara and add a twist with a pop of colour to your look.  

Still not convinced? Keep reading to learn how and when to wear coloured mascara, as well as the added benefits.   

Coloured mascara on models

Why wear coloured mascara? 

Coloured mascara is not only a way to switch up your entire look, but also will complement your eyeshadow, outfit and eye colour. 

 Each of our NEW Lash Alert Mascara shades has its own purpose.  

  • Blue – a nod of blue mascara will make the whites of your eyes sparkle and appear whiter, making your eyes look bigger. 
  • Purple – a hint of purple mascara can complement and draw attention to your eye shape.  
  • Green – a pop of green mascara can enhance green tones in any eye colour and complements all skin tones.   
  • Brown – a brown mascara is perfect for creating a natural look.   
Coloured mascara swatches

When to wear coloured mascara? 

There are no set rules for coloured mascara – we think it’s all about finding the coloured mascara shade to suit you. That said, some colours are known to complement and enhance natural eye colours. We’ve written about using eyeshadow to flatter your eye colour in the past, but this post will explain how the subtle Lash Alert colours are an easy way to enhance your effortless look.  

Blue mascara for brown eyes 

Believe it or not, the best-coloured mascara for brown eyes is blue. Not convinced about this pop of colour? Blue mascara will not only draw attention to your eyes, but it’ll also brighten the whites of your eyes to make you look more awake and alert.   

If you’re still wary of colour, why not try coating your lower lashes with Lash Alert Mascara in blue. This blue mascara will offer a significant contrast to your deep brown eyes but allow you to test the waters of coloured mascara. Once you have found your colour confidence, pair this blue mascara with Limitless Eyeshadow Palette 2 to combine complementary colours to your eye looks.   

Purple mascara for blue eyes 

Were you blessed with baby blues? The best-coloured mascara for blue eyes is to stick with a rich, deep colour. A purple mascara will not only emphasise the whites of your eyes but make them appear larger. This deep shade will give a subtle contrast of light and dark and add definition to your lashes.   

Pair your purple mascara with an eye contour eye lookand apply a few coats of Lash Alert Mascara in Purple to enhance blue eyes further.  

Or, add a wing to your eyelids using Black Magic Liquid Eyeliner.   

Brown mascara for green eyes 

Green eyes are a rarity, and only 2% of the population have green eyes. By using brown mascara, you will emphasise your rare eye colour further. A soft brown mascara on your eyelashes will bring out the colour of your irises without being too heavy or too dark.   

Coat both your top and lower lashes with Lash Alert Mascara in Brown, then go in with our Limitless Long-Wear Pencil Eyeliner in shade Magnetism along the waterline to add a sharper contrast with the whites of your eyes, adding overall definition to your eyes.   

Green mascara for hazel eyes 

If you have hazel eyes, then congratulations, you hit the eye colour jackpot: every colour will flatter your eyes. With a mixture of gold and green, emphasise your hazel eye colour using Lash Alert Mascara in Green. This green mascara is dark enough to add definition to your eyelashes and add a sharp contrast to the whites of your eyes, really bringing out the mixture of golden tones that hazel eyes have.   

To build your look, use our Limitless Eyeshadow Palette 1; the soft tones in this palette will let your green mascara do all the talking. To mix up your look, apply our original black Lash Alert Mascara to your lower lashes and Lash Alert in Green to your top lashes to create a two-toned eye look.   

Ana Joyking
Writer and expert
View Ana Joyking's profile
Hi there! My name is Ana and I love all things makeup. I have had a passion for writing for a long time and started my career in TV , Radio and music journalism, working on some really cool TV shows, festivals and interviewing cool bands. Now I get to write about all things make up from the help tips and tricks to the weird and wonderful, there is no limit to who you can be with the power of makeup.