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These are the 5 makeup trends for 2021 on our must-try list

These are the 5 makeup trends for 2021 on our must-try list

If you’re anything like the rest of the world, you’ve likely reached the point in 2020 where you’re counting down the days (or hours, even) until we ring in 2021.  

You can’t deny the past year has been uncertain but one thing has remained true: 2020 was a year of creativityWhile the entire world stayed home, creativity peaked in the way the world connected with one another. For some, this was a weekly salute to healthcare providers and essential services staff. For others, it meant creating content and visuals to inspire anyone fighting the monotony of living within the same four walls every day. 

For eye makeup, this past year has seen a resurgence. Not long after everyone discovered that living in loungewear and rarely brushing your hair (let alone applying mascara) wasn’t great for mental health, makeup made a comebackUsing your look to complement your face mask or discovering the best way to apply makeup for virtual meetings, most people were overhauling their makeup bags to curate collections that work for them. 

If you’re looking for a bit of new year, new me inspiration, these 2021 makeup trends should definitely be on your list.  

Extreme Smoky Eye

2021 S/S Fashion Week saw the smoky eye make a comeback in a major way. With a focus on deep brown shades, you can try the look for yourself using our Double Act Shadow Stick in Yin & Yang to achieve a similar level of smoky eye. If you’re really embracing the drama, complete your look with our iconic Black Magic Liquid Eyeliner and Mascara 

Big, bold brows

We consider ourselves true brow enthusiasts, and we think after 2021, you’ll agree (stay tuned for more on this). 2021 is the year of bold brows. If you’re not keen on shaving eyebrow slits, we’d recommend embracing the more feathery take on brows using our Define It Brow Pencil and Brow Gel 

An 80’s resurgence

This trend means we won’t stop believing (if you sang that along to Journey’s classic hit, you get bonus points) in bold hues. Recreate your favourite Madonna-inspired look with our Double Act Shadow Stick in Sugar & Spice, and Rock & Roll, using the electric blues and plum purple to pay true homage to the best decade yet.  

Make your under-eye sparkle

We’ve already shown you how to wear glitter for special occasions, but this 2021 trend requires no special event to sparkle. Swap your usual glitter application from the eyelid to the undereye, using our Galactic Lid Gloss as a shimmering eyeliner to make your eyes pop.

Colourful feline flicks

This trend is perfect for the cat people out there. Love a feline eye look? In 2021, take it up a notch by using colour. If you’re more of a neutral fan, our Cocoa Edit Liquid Eyeliner is sure to do the trick in a deep, chocolate brown hue. Thank us later. 



Krista Thurrott

Krista Thurrott

Writer and expert

When I’m not writing or perusing the beauty section, I'm usually applying skincare or trying a new eyeliner. Most confident in minimal makeup with a bold lip, I invite you to join me on my journey to find the perfect mascara and red lipstick!


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