3 Key Eyebrow Trends and How to Achieve them

Take us back to the nineties, when things were simpler. When only one eyebrow trend existed, and that was to drastically over-pluck and draw two curved lines. Then along came Cara Delevigne to throw a spanner in the works and all of a sudden, we need to actually know what we’re doing. Mapping, blending, using feathery strokes- the simple, two-step process has grown legs. Nowadays, the brows can take up the bulk of our entire makeup routine, with new eyebrow trends and products emerging with every season. You may have just mastered the ‘Instagram Brow’ and just like that, it’s a thing of the past. However, one thing we know for sure is that the natural, defined look isn’t going anywhere anytime soon. With this look, there comes three eyebrow styles to choose from. They are the following; straight brows, fluffy brows, and natural brows. Today, we’re going to be talking through each of these eyebrow trends and how to achieve them.

Straight Eyebrows

First off, we have straight eyebrows. Often associated with the likes of Kendall Jenner and Bella Hadid, this is one of the original eyebrow trends, first seen back in the 50’s on film and fashion icon, Audrey Hepburn. Straight eyebrows is one of the eyebrow trends that completes an elegant, flattering look. The eyebrows are tapered towards your temples to give a face-lifting effect. This shape has a lower peak and a flattened arch, hence the name. In an attempt to achieve this look, many people are reaching for razors and shaving off the ends, re-drawing them into a straight, pointed line. However, we can’t help but wonder how this looks on make-up free days?

Audrey Hepburn with straight eyebrows

How to get straight eyebrows

Before anything, for these brows to look natural, the hairs need to be in their full, untouched state. With work from home measures in place, now is a greater time than ever to grow them out.
Begin by brushing the brow upwards with focus on the tail, pushing those hairs up as high as possible.
Using a pencil, underline the front of your brow and drag it underneath the arch to straighten the brow out. Keep brushing upwards throughout this step.
Once you’ve finished underlining, move on to the top of the brow. Holding your forehead up, find the tip of your arch and begin using light, feathery strokes to extend the arch outwards.
Here, you’ll need to decide whether you want the original short-tailed straight eyebrow or the modern, elongated version. If you want to give a wider look to the face, connect the arch to the end of the brow a little further in than usual. Alternatively, you can elongate the face by extending the tail straight out towards the temple with feathery strokes to mimic your actual hairs. The Define It Brow Pencil is great for this as it has a precision tip to create the finest of hair strokes.
Brush up the lines so they don’t appear harsh and make the brows look natural. Finally, set everything in place using a Brow Gel.
Brush straight across then outwards and upwards towards the ends. Use a concealer to clean up the areas below and above the eyebrow and tah-dah! You have straight eyebrows.

Fluffy Brows

Arguably the most sought-after brow look at the moment, everyone is asking how to do a fluffy brow. This very trendy brow has caused many to find a new life for their bathroom hand soap. However, soap can be irritating on the skin, especially in the delicate areas of around the eyelids where your skin is thinner. It is in fact, possible to do fluffy brows without soap. Here’s how.

woman with fluffy brow

How to do fluffy brows

To do fluffy brows you’ll want to start off with a fully grown out base. The more hair you have, the easier it will be. If you find that some hairs are unruly or bushy, instead of plucking, comb the hairs outwards and trim off any excess length. The Eyeko Brow Grooming Kit has everything you need to maintain and touch-up without going overboard.
Before touching your hairs with an eyebrow pencil, brush them downwards using the Eyeko Tinted Brow Gel. Once they are all completely brushed down, go back and start brushing them up the way. This way, the entire strand of hair is getting covered by the gel, which will stick it into place. This is the most essential step of mastering a fluffy brow without soap.
Keep brushing upwards until you can see the skin underneath the hairs and use your finger to press the hairs into place.
Using the Eyeko Define It Brow Pencil lightly fill in gaps at the bottom and middle of the brow using upwards strokes. The trick here is that less is more. Leave some empty spaces to achieve that natural, fluffy look.
After fixing everything in place with the Tinted Gel, dab a Highlighter Pencil underneath the arch and blend with your finger to accentuate and lift the brow.

Natural Brows

Finally, we have the staple brow that will never go out of fashion, the natural brow. A look that you would think requires minimal effort and skill, but a look that many get tragically wrong. Sharp edges, unflattering lengths, over-curving- these are all common mistakes that make perfecting your natural brow shape easier said than done.

woman with natural brow

How to do natural brows

Begin by finding the best shape to complement your face. Map out where your brow should begin, arch, and end by lining a pencil up beside the nose and using it as a guide. Your eyebrows should start in line with the tip of the nose. From there, point the pencil diagonally from the tip of your nose through your pupil to find where your arch is. Lastly, point the pencil diagonally from the edge of your nose through the corner of the eye, this is where it ends.
When shaping your brows, don’t use a magnifying mirror. It can tempt you to go over-board with tweezers, attacking those innocent little hairs that can’t actually be seen. Instead, only remove noticeable strays that may pop up towards the end of your brow.
Next, pick a pencil shade that best suits your hair colour. Once you have your pencil, follow your natural shape with light, short strokes to fill in gaps and mimic actual hair.
Using the Tinted Gel to set them in place, lightly press your finger against the hairs for an extra hold.

Whether it’s a natural fill, a structured shape or a needle-free lift you want to achieve- straight, fluffy, and natural brows can give you exactly that. Eyebrow trends may come and go but we won’t be dismissing these ones any time soon!

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Josie Wilkins

Writer and expert

Josie is an Online Beauty Editor with a Bachelor of Arts degree in Journalism. Her passions involve all things skincare and beauty and in her free time she likes to travel, read and get her beauty sleep.

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