Introducing: Lash Alert Mascara in four new shades

Coloured mascara is back and in a big way. Gone are the days of just relying on blending colourful eyeshadows together and considering it stepping out of your comfort zone. Embrace a swipe of colour and enhance your every day with our Lash Alert Mascara in four new shades.

Adding a hint of colour is effortless and enhances your makeup without taking away from the rest of your natural look. But taking a step of bravery and coating your lashes in coloured mascara is THE summer trend that will take your most natural eye look one step further.

If you’re feeling a bit nervous about adding coloured mascara, rest assured they aren’t as shocking and bold as the 1980s will have you believe. Unless you’re standing in direct sunlight or coating your lashes in layers of pigmented colour, coloured mascara can be a subtle nod of colour to complement your eyes and enhance your every-day look.

Our Lash Alert Mascara is our most-loved and best-selling mascara. A botanically-infused formula enriched with fibre and biotin, this mascara will give your eyelashes instant energy with the added dose of caffeine. Lifting the sleepiest of eyelashes and conditioning with arginine, our Lash Alert Mascara in four new shades gives the same volume, curl and care with the addition of a subtle swipe of colour.

Coloured mascara swatches

The NEW coloured mascara shades are:

Blue
Brown
Green
Purple

Wear alone as a lengthening mascara or add to your everyday eyeshadow look. Build your confidence with a subtle swipe of colour by using our new Lash Alert Mascara shades in the below ways:

Lash Alert Mascara in Blue

A deep blue and lengthening mascara will complement warm apricot and brown colours. Our Limitless 2 Eyeshadow Palette is all about warm shades, which is very popular across a range of skin tones. Our blue mascara will define your eyelashes while helping brighten and enhance the entire look.

This combination of colours will make both blue and brown eyes pop. Black Magic Eyeliner and our Limitless Pencil Eyeliner in the shade Magnetism will add definition and drama.

Lash Alert Mascara in Brown

If you loved our Black Magic: Cocoa Edit Brown Mascara, then our new brown mascara is a match made in makeup heaven.

Perfect for a natural and on-the-go look, Lash Alert Mascara in brown pairs perfectly with the soft hues of our Limitless Eyeshadow Palette 1. This brown mascara is a more neutral option in our new shade range but it’s still dark enough to define and tie together the colours of this nude palette.

We suggest using our NEW Limitless Pencil Eyeliner in Magnetism along the waterline to take this look one step further.

Lash Alert Mascara in Green

A subtle mascara in a deep green shade, this coloured mascara gives definition and length. Pair this green mascara with Limitless Eyeshadow Palette 1. The dark hue complements the green eyeshadow shade ‘Peeled’, giving a more monochromatic feel to your look. Plus, with the added volume and length of our Lash Alert formula, this pairing is an updated take on the ‘all black everything trend.

Lash Alert Mascara in Purple

Complete and complement the classic smokey eye look by pairing this purple mascara with our Limitless Eyeshadow Palette 3. Use this palette to create the perfect stand out eye look for deep skin tones and add drama to your look. Lash Alert Mascara in Purple is a lifting mascara to add a volumised curl with a dark purple finish.

Ana Joyking

Writer and expert

Hi there! My name is Ana and I love all things makeup. I have had a passion for writing for a long time and started my career in TV , Radio and music journalism, working on some really cool TV shows, festivals and interviewing cool bands. Now I get to write about all things make up from the help tips and tricks to the weird and wonderful, there is no limit to who you can be with the power of makeup.