Discover

Cocoa Edit: why wear brown mascara and eyeliner

Cocoa Edit: why wear brown mascara and eyeliner

We’ve all had the debate: brown vs. black eye makeup, what is better for me?  

While a Google search turns up tons of different results, the real answer comes down to your personal preference, and whether you prefer a subtle enhancement of your eyes or a more dramatic approach.  

By this point, you’ve heard of our Black Magic: Cocoa Edit, the same iconic formula as the black mascara and eyeliners, this edit brings back the fan favourite in a warm, chocolatey hue.  

Black Magic: Cocoa Edit Collection Smoky Eye Look

When it comes to choosing which shade is best for you, according to our National Educator Georgina, whether you choose to wear brown mascara or its darker counterpart is completely up to you. 

1. Brown mascara: is it for me? 

The simple answer is yes! While brown mascara has a more natural look, our Cocoa Edit Mascara has the same great formulation as our Black Magic Mascara so it’s completely buildable to achieve the level of drama you’re seeking.  

“This mascara is very buildable without becoming dry or flaky, so I love applying in layers to really add drama. Just keep applying to alternative eyes to give each layer time to set.

2. How do I use brown pencil eyeliner? 

Give your eyes more subtle definition with our Cocoa Edit Pencil Eyeliner. Whether you’re softly lining your lash line, smoking out your lower lashes or creating a blended wing, this brown pencil eyeliner will help you warm up any look. The best part? Brown eyeliner may be more versatile than black and Georgina recommends using it as a brown eyeshadow base.  

“It’s also amazing as an eyeshadow base for creating smokier looks: glide it all over the eye lid and then pack your shadows on top for an intense look that’ll last ages!”

3. Enhance your lash line with brown liquid eyeliner 

While you can still create the cat eye or winged liner of your dreams with brown liquid eyeliner, Georgina recommends using our Cocoa Edit Liquid Eyeliner to create warm, subtle definition around the eye. A chocolatey brown eyeliner shade, the calligraphy tip of this eyeliner means you can keep your look as subtle as you want (or you can go full glamour with a brown winged eyeliner).  

“I switch to brown liner when I want more subtle definition around the eye; try and get as tight to the lashes as possible and then you can thicken your line from there if you want.

Want to try Cocoa Edit for yourself? We have a secret to share… you can shop up to 40% off over Black Friday. Sign up to our emails for exclusive discounts, and build your wishlist today to keep track of offers and discounts. 



Krista Thurrott

Krista Thurrott

Writer and expert

When I’m not writing or perusing the beauty section, I'm usually applying skincare or trying a new eyeliner. Most confident in minimal makeup with a bold lip, I invite you to join me on my journey to find the perfect mascara and red lipstick!


Krista is currently loving...