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Let’s take it back to when it all started.


It’s 1999, the new millennium is fast approaching, Friends is live on TV, Gwen Stefani is no doubt playing on the radio, skinny brows are a must, and just like that, Eyeko is born!

TAKE A LOOK BACK
1999
A black kohl pencil, like our Black Magic Pencil was all that you needed for looking effortlessly cool in the 90s. A messy look portrayed the decade’s rebellious style, and many musicians incorporated it as their signature look. 
1999
2013
In 2013, we collaborated with fashion icon Alexa Chung. Known for her soft brown and taupe eye looks, Eyeko’s collection with her captured the indie queen’s go-to eye look with natural brows and an iconic winged eyeliner.
2013
2017
Eye makeup shifted yet again by 2017. Makeup trends were all about flashy, intense smoky eyes, clean cut creases, and sharp winged liner. The focus on dramatic eyes and lips came from the rise of beauty influencers in that era, and if you want to channel your inner MUA, go big with our Lash Alert Range.
2017
Lash Alert Lift & Curl Mascara - Purple

Lash Alert Lift & Curl Mascara - Purple

RRP £17.00
£3.40
Lash Alert Lift & Curl Mascara - Blue

Lash Alert Lift & Curl Mascara - Blue

RRP £17.00
£3.40
Spotlight Highlighter Pencil (Various Shades)

Spotlight Highlighter Pencil (Various Shades)

RRP £15.00
£3.00
2020
2020s makeup look gives the impression that you have no makeup on and just naturally have a fresh glow. A modern Eyeko look involves brushing up your brows up and out diagonally to naturally lift the face. For this look, lashes and especially brows are meant to look as natural as possible.
2020