What makes the perfect mascara?
"Eyeko's bespoke mascara is the first of its kind. Choose the formula and wand that are right for your lashes and they'll create it on the spot and pack it in a monogrammed box."
"Do some mascaras make your lashes look too clumpy, while others don’t do enough? Eyeko’s clever new service customises a mascara to suit your lash needs.Head to Bespokemascara.com, describe your lashes and pick the finish you’re after, add to basket and, bam! Your bespoke mascara is delivered to your door. Fun fact: if you have a mascara emergency in central London, you can get it delivered in 90 minutes."
"Eyeko’s Bespoke Mascara is life-changing — and I never thought I’d say that about a mascara. In a very quick assessment, a variety of brushes are tested on your lashes. I was sure it would be the fancy, curvy brush that would have the most dramatic effect, but no, it was the boring-looking normal one that won out. There’s a metaphor for life there somewhere."
Bespoke Mascara irl
Meet your mascara editor for your custom-made mascara. For appointments, see below:
400 Oxford Street, London W1A 1AB
70-72 Av. des Champs-Élysées, 75008 Paris
Shop 401-404, Facesss, Times Square, Causeway Bay, Hong Kong