Press

In New York: High Lashpirations

“From long and flirty to voluminous and dramatic, a woman’s aspiration for her eyelashes is a deeply personal beauty desire that drugstore cosmetics rarely fulfill. Enter: Eyeko, London’a eyelash experts, who have just opened a bespoke mascara bar in Saks Fifth Avenue. Mascara ‘editors’ guide shoppers to the perfect mascara through one-on-one consultations about their ideal lashes.

The editors explain the pros and cons of 10 different wands paired with different liquid formulas before testing out two to three options. You’ll take home the combination of your choice in a monogrammed, mirrored box. Editors will complete the look with other cometics, like liquid eyeliner, brush-on extensions, eyebrow gel and eye shadow, that will make you shun mass-market makeup forever.

Eyeko, Saks Fifth Avenue, 611 Fifth Ave. 5th fl. Email BespokeUS@eyeko.com for appointment.”

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Eyeko

Eyeko

Writer and expert